Lululemon's effective technique for turning customers into addicts

Lululemon's customer base is often described as a "cult following."  Popular fashion blogs like the Lululemon Addict highlight the brand's fandom. One Lululemon customer on the fitness blog Fit City Blonde describes her addiction to the brand. "It is no secret that I am completely obsessed with Lululemon.  Every Tuesday night around 7 p.m., I park myself in front of my computer and wait for the latest 'What's New' upload.  Every Thursday morning, I wake up and check the 'We Made Too Much' upl...